Our Philosophy

We envision a healthy and educational bedtime for all.

Bedtime is more than just getting ready for sleep. It's a time to talk, laugh, play, learn, and imagine, while in the bath or in bed. It’s a time to discuss the day and share stories with the help of silly voices and sillier characters.

By giving parents and caregivers, especially those in low-income households, the tools to nurture their children, we are developing habits that will last a lifetime, improving early literacy outcomes, and supporting the link between home and school.